SLG2, INC’s 4th Quarter, 2025 Exceptional Results
SLG2, INC.
Q4 2025 Executive Summary
SLG2, Inc. closed 2025 with exceptional momentum, hosting over 1,000 guests across seven event days at Bass Pro Shops locations and military installations. The quarter demonstrated strong conversion metrics, diverse audience engagement, and measurable impact on participants’ attitudes and behaviors toward shooting sports. Read the entire report here.
Key Performance Metrics
| Metric | Result |
| Total Participants | 1,013 guests |
| Firearm Purchase Rate | 76% committed or purchased |
| Attitude Improvement | 39% improved view of firearms |
| Recruitment Impact | 40% recruited others to shooting sports |
| Archery Interest | 40% plan to purchase bow |
Audience Composition
Gender: 57% Women, 43% Men (highest male turnout to date)
Age: Peak demographic 50-59 years (34%), with strong representation across 21-59 age range (72% total)
Ethnicity: 21% Hispanic/Latino (record high), 60% Caucasian, 6% African American, others 13%
Notable Impact
One participant from Mesa, AZ purchased a bow after her experience and now shoots with her husband every weekend at Usery Mountain Park Archery Range—demonstrating how SLG2 experiences create lasting outdoor enthusiasts and strengthen family bonds.
Experience Distribution: 43% first-time shooters or haven’t shot in years (firearms), 72% first-time or lapsed participants (archery)—validating our mission to welcome newcomers.
2026 Grand Safety Tour
SLG2 has scheduled 23+ events across 16 states, including Bass Pro Shops locations, military installations, and special events. The tour kicks off January 19 at NSSF Range Day in Boulder City, NV.
Team Growth: Added Matt Rice as Director of Business Development, bringing 20+ years of industry experience.
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Survey confidence rate: 85% with 9% margin of error (1,013 respondents, post-event)