The Experiential Market – an SLG2, Inc Report
$350.00
For six consecutive years, SLG2, Inc. surveyed participants three to four weeks after they attended a Shoot Like A Girl, Safe LivinG, or Hunt Like A Girl event — capturing real purchase behavior, not first-impression enthusiasm. The result is one of the only longitudinal, point-of-sale datasets focused exclusively on the breakthrough consumer: adults who are curious about firearms but haven’t made them part of their lives yet.
25,767 participants. 3,950 surveys. 2,092 open-ended comments. 156+ events in 36 states.
The Data Needed
Every owner survey in the firearms industry has the same blind spot: it only talks to people who already bought something.
This report doesn’t.
For six consecutive years, SLG2, Inc. surveyed participants three to four weeks after they attended a Shoot Like A Girl, Safe LivinG, or Hunt Like A Girl event — capturing real purchase behavior, not first-impression enthusiasm. The result is one of the only longitudinal, point-of-sale datasets focused exclusively on the breakthrough consumer: adults who are curious about firearms but haven’t made them part of their lives yet.
25,767 participants. 3,950 surveys. 2,092 open-ended comments. 156+ events in 36 states.
What’s Inside
- Purchase Intent, Year Over Year — who’s already buying, who’s about to, and what’s driving the decision
- The Breakthrough Consumer Profile — gender, age, ethnicity, and prior experience data most research can’t reach
- What Drives the Sale — the top factors behind gun choice, ranked every year since 2020
- Attitude & Community Growth — how a single event changes minds and multiplies reach through peer recruitment
- Archery & Hunting Crossover — bow purchase intent and untapped hunting interest
- Six-Year Trend Analysis — every core metric in one consolidated view
- Full Methodology — survey design, sample sizes, and data integrity standards, so you know exactly what you’re working with
Who This Is For
Brand and category managers, sponsorship and marketing teams, and retail partners who need to understand — and reach — the next generation of firearms and outdoor sports consumers. If your growth strategy depends on new entrants to the market, this is the data that shows you who they are, what moves them to buy, and what to do about it.
Why It’s Different
- Real people, real venues. No panels, no incentivized responses, no bots — every respondent physically attended an event.
- 99% confidence, 2% margin of error.
- Six straight years of consistent methodology — not a one-time snapshot.
- Reflection, not reaction. Surveyed weeks later, so the data shows what people actually did, not what they said in the moment.
License: Single-organization use, internal distribution, and citation in presentations included. For bulk licensing, white-label rights, or custom data cuts by brand, region, or year, contact connect@slg2inc.com.
[Download Now — $350]
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