Matt Rice joins SLG2, Inc as New Director of Business Development

 SLG2, Inc. is proud to announce the appointment of Matt Rice as director of business development. With more than 20 years of experience in marketing and strategic communications, Rice brings a deep understanding of the outdoor industry and will play a pivotal role in enhancing services for current partners while cultivating new strategic relationships.

“We’re thrilled to welcome Matt to our team,” said Karen Butler, founder and president of SLG2, Inc. “As SLG2 continues to grow, his expertise will help us deliver even greater value to our partners and explore new avenues for expansion. I’ve known Matt for many years, and beyond his impressive work history and professionalism, his insight into marketing from a manufacturer’s perspective makes him a perfect fit for our culture and mission.”

Rice’s appointment reinforces SLG2, Inc.’s commitment to delivering innovative marketing solutions tailored to the outdoor industry. His leadership will help build on the success of the 2025 Authentic Tour, SLG2’s one-of-a-kind experiential marketing events, and position the company for a strong 2026, with more than 20 appearances currently scheduled, including events at Bass Pro Shops, Cabela’s, and U.S. military installations.

“I’m excited to join SLG2, Inc. and help build lasting partnerships that drive growth and brand advocacy,” said Matt Rice. “My goal is simple: deliver confidence, creativity, and results that make working with us the obvious choice.”

SLG2, Inc. is the premier experiential marketing partner for outdoor and safety brands. Shoot Like A Girl and Safe LivinG create iconic experiences that drive ROI by engaging loyal customers and transforming curious newcomers into passionate outdoor enthusiasts.