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SLG2 Inc’s 1st Quarter Report Shows Exciting Elevated Results

In the 1st Quarter of 2024, we saw exciting elevated results with attendance of over 1,000 guests who signed in to the Shoot Like A Girl and Safe LivinG experiences; 993 at Bass Pro Shops/Cabela’s events, plus our friends at range day.  We are working on better methods to count the actual number of people who engage in our demonstrations outside, but we estimate it is at least and additional 2.5 times of our guests.  As you know, I’m a stickler for accurate data, so my best guess is we interacted with around 3,500 people in our 5 events.

  • Safe LivinG Reg
  • Shoot Like a Girl rig
  • Shoot Like A Girl in Gonzales
  • Safe Storage at Safe LivinG
  • Ladies in conversation at Safe LivinG
  • man holding Birchwood Casey Target at Safe LivinG
  • Men Holding Birchwood Casey Targets at Safe LivinG
  • Girl in Pink Bass Pro Shops hat running turkey call at Safe LivinG event
  • Shoot Like A Girl Safety Rules
  • Black Woman holding Hoyt Bow at Shoot Like A Girl event
  • woman learning at t Shoot Like A Girl event
  • Daytona Beech Shoot Like A Girl Event

We are very excited this year to be included in four Bass Pro Shops Grand Openings for five days of festivities at each event.  Our first event was in West Chester, Ohio and the Bass Pro Shop fandom was intense, even with winter weather conditions.  Our schedule remains a little more fluid, but having the Shoot Like A Girl and Safe LivinG experiences provides us the flexibility to navigate any date modifications.  We are on the road more days this year, than in the past. 

Elevated Results

In the 1st Quarter of 2024, 993 guests participated in four experiences at Bass Pro Shops/Cabela’s in Daytona, Florida; West Chester, Ohio; Fort Mills, South Carolina; and Gonzales, Louisiana.  We also had both rigs at NSSF Industry Day at the Range in Boulder City, Nevada as part of SHOT Show, but did not include any data from that event in our report.

Operationally, we had 14,113 billboard miles, we used 1,983 gallons of gas (yes, that’s an average of seven miles per gallon).  We utilized 43 airline tickets, 19 rental cars, 3 VRBOs and 21 hotel rooms.  

Our digital reach was significant, too.  We were featured in 32 editorials, with a potential reach of 3.8million views; and our Instagram and Facebook pages had a combined 1,312 posts, with 330,653 impressions, 28,168 engagements and 15,946 link clicks.  We sent email campaigns to 47,383 sends with a 36%, and an open rate of 3% click rate.

Read the full report of Elevated Results

The full report for 1st Quarter 2024 for SLG2, Inc can be read here.

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