January 30, 2109. The Shoot Like A Girl Officially Licensed Allure Pack from Alps Outdoorz was mentioned in Guns.Com, The Most Exciting Gear for Hunters at SHOT Show 2019, by Kristin Alberts.
Shoot Like A Girl joined forces with Alps OutdoorZ to create the Allure day pack that meets the needs of women outdoor enthusiasts. Shoot Like A Girl conducted intensive market research to inform the product development. More than 2,000 women participated in the project. Their input was collected and analyzed by Shoot Like A Girl, and provided to Alps Outdoorz. As a result, the pack’s design meets the respondents top desires. Ultimately, this pack is a game a changer in product development for women utilizing Shoot Like A Girl’s market research.