SLG2, Inc 1st Quarter, 2025 Report – Shows Exceptional Results
WE HIT THE GROUND RUNNING IN 2025
In the 1st Quarter of 2025, we broke our attendance record by increasing participation numbers by one third; with 1,390 guests signing into the Shoot Like A Girl experiences. After we attended Range Day in Boulder City, we stayed at opened our event at the Bass Pro Shops in Las Vegas, NV; then we were in Florida with stops in Tampa and Daytona; and we ended the quarter with a Texas Tour visiting Bass Pros Shops in Fort Worth, Buda, and San Antonio. This aggressive schedule led to our record attendance numbers.
A new communications strategy in 2025
This quarter, we piloted a new communications strategy with our guests, and although it improved our open rates for our emails, we saw a decrease in the number of surveys we received back. The strategy includes sending each guest a series of weekly newsletters: a Welcome to the Family introductory letter, an Own the Journey email, then information on Reasonable Persons Test, and then our survey. We improved our open rate to over 38%. Our previous strategy had our first communications with our guests asking them to fill our survey; going forward, we will adjust this strategy slightly.
More…just more to come!
We are still running at a fast pace, and will continue to deliver experiences across the country, and share our enthusiasm for shooting sports and safety. I understand that tariffs are affecting numerous companies, and I am eager to collaborate with our partners to further promote their brands and products. I hope you find this report enlightening, as our data reveals that the Shoot Like A Girl and Safe LivinG experiences positively influence the sales, attitudes, and enthusiasm of our guests.
Read the full 1st Quarter, 2025 Report here.
Sincerely,
Karen
Karen Butler
President/Founder SLG2, Inc
