Amazing Q2 Results – 1,874 Guests and Record Impact!

Read the entire report HERE. A summary is below:

The Big Numbers:

• 1,874 guests participated across 9 locations nationwide – a new attendance milestone!
• Reached audiences at 2 military installations, the NRA Annual Meeting, multiple Bass Pro Shops/Cabela’s locations, and a special Montana event
• 13,094 billboard miles of partner logo visibility
• 376,000 social media views and 110,892 email sends with 31% open rates

Archery Making a Big Impact:

• 41% of guests had never shot archery before – we’re introducing people to a whole new sport!
• 40% are planning bow purchases (4% already bought, 36% planning to buy)
• Many guests noted how much bow technology has improved over the decades

Firearms Impact That Matters, Too:

• 11% of guests purchased firearms immediately after their experience with us

• 56% are planning purchases (24% within 6 months, 32% eventually)

• 37% improved their attitude toward firearms, with 59% already positive
• 35% recruited others to try shooting sports after visiting us

Inspiring Demographics:

• 68% female, 30% male participation, 2% prefer not to say
• Strong representation across all age groups, with notable growth in 40-49 year-olds

What Guests Are Saying: “My girlfriend thought AR15’s were evil, now she wants one after trying one with Shoot Like A Girl.” – Lane, Michigan

“I was impressed with how the bows handle compared to 30 or 40 years ago! It was fun to shoot the different types of weapons and would look seriously at adding to my collection.” – Dana, Montana

“Really enjoyed shooting a bow for the first time, and it has made me very interested in more research, purchase of, and possibly hunting with a bow!” – Mariah, Texas

The testimonials really capture what we can’t measure in charts – the confidence, empowerment, and barrier-breaking moments our guests experience.

Looking ahead, we have an exciting schedule planned through the rest of 2025 with events from coast to coast. It’s incredible to think we’re only halfway through the year with so many more lives to impact!

Thanks for your continued support of our mission to empower people in shooting sports.